December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Sony Pictures Turns Snapchat Users Into Slimer to Promote Ghostbusters: Frozen Empire

Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on Snapchat featuring two augmented reality Lenses and a video ad. The AR Slimer Lens allows users to answer a fake video call from Trevor, a character in the film played by Finn Wolfhard. Once the…
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