Stickybeak appoints Samantha Taylor

New Zealand-based global consumer testing platform, Stickybeak, has appointed Samantha Taylor as Head of Marketing.

Taylor will report to CEO Anna Henwood and be responsible for the Stickybeak brand and all activations with particular focus on key growth markets of the UK and Singapore as well as Australia and home market New Zealand. 

“I was super impressed with the Stickybeak testing solution the first time I saw it – I could imagine multiple use cases across all the industries and marketing roles I have worked in”, said Taylor.

“I can remember so many times in my career where having fast and inexpensive access to consumer feedback would have been a huge help”.

“I love marketing and marketers and so to be in a business that lives and breathes what they want in their busy daily lives is a real pleasure. I also love that Anna, an ex CMO, is at the helm. Stickybeak really is a marketers start up”, she said.

Prior to Stickybeak, Taylor has held senior marketing and product roles at JUCY, ASB, TVNZ and Heinz Wattie’s.

Stickybeak allows marketers to test creative, content, messaging, packaging and influencer choice with consumers worldwide. Uniquely it recruits test respondents through social media as well as panels which means it can cost effectively reach every market and demographic category in the world. 

CEO Anna Henwood said: “Our testing proposition has been embraced by our customers who are busy, time poor and often with limited budgets. We know they need more and better customer input so they can do their jobs even better and we absolutely aim to be their best ally in that”.

“Having someone of Sam’s global experience on board to manage and grow our own brand is a real moment of inflection and growth for us.  We are so lucky to have her”, she added.

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