May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Following Ratings Boost, CBS and Golden Globes Announce 5-Year Deal

CBS is staying golden. Top line Following the Golden Globes’ surprise ratings boost in January, CBS and The Golden Globe Awards have announced a new five-year deal. The new agreement will keep the show broadcasting on CBS and utilizing streaming service Paramount+, with the deal kicking in for 2025. Between the lines CBS took on…
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