December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture

In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official onset of cookie deprecation, a long-anticipated development that has sent publishers scrambling. Between the alphabet soup of alternative IDs, addressability […]

The post Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture appeared first on AdExchanger.

AdExchanger