November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Adweek Podcast: Unpacking the ‘Caitlin Clark Effect’

This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records. She’s also brought mainstream attention to women’s college basketball, a sport historically eclipsed by its men’s counterpart. It’s not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike,…
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