November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Bloomberg Media Went Direct And Has No Regrets

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. Today, Bloomberg favors direct-sold advertising coupled with a subscription-based model. It’s not that open programmatic is conceptually problematic, she says on this week’s episode of […]

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