December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Nubai Ventures Sues Outbrain, Claiming Its Traffic Is Riddled With Bots

Say what you will about the quality of made-for-advertising (or is it “made-for-arbitrage”?) inventory: At least there are real people behind those ad impressions. Well, maybe not. Digital media company Nubai Ventures filed a lawsuit with the New York State Supreme Court on March 11 against native ad platform Outbrain. The suit claims traffic Nubai […]

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