Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations. To back up its assertion, it shared a status update on its currency offerings and a comparison to its competitors.
The post Nielsen Claims Its Place In The TV Currency Race appeared first on AdExchanger.
More Stories
MediaWorks teams up with AdsWizz
Meta Denies Users’ Claims That It’s Forcing Them to Follow POTUS Account
Robin Chang New GM at W Communications