Nestlé Oceania has announced it has appointed OpenMind powered by GroupM as its media agency in Australia and New Zealand for the Nestlé portfolio of brands.
Nestlé is the world’s largest food and beverage company, with iconic brands including KitKat, Allen’s, Nescafé, Milo, Maggi, Uncle Tobys, Nespresso and Purina.
Nestlé Oceania Director of Marketing and Communications, Anneliese Douglass said that appointment followed a comprehensive tender process as part of Nestlé’s global media transformation review.
“We wish to thank UM, Publicis and GroupM for all their work as part of the review. All three presented compelling, quality work which highlighted the strength of Australia and New Zealand’s media companies,” Ms Douglass said.
“In particular, I wish to acknowledge the work of UM, who have delivered great strategic work and strong media buying results since 2018. We wish them all the best for the future.
“The Nestlé Australia and New Zealand team is looking forward to our future relationship with OpenMind powered by GroupM.”
GroupM Australia & New Zealand CEO, Aimee Buchanan, added, “We are thrilled that Nestlé has chosen OpenMind to help deliver on its media transformation across ANZ.
“We were immediately excited by the Nestlé ambition and have loved working through this process with the team. Our proposed combination of capability, innovation and technology resonated as a vehicle for growth.
“We can’t wait to get started working on these amazing brands, with this great group of marketers.”
The appointment of OpenMind powered by GroupM is effective 1 June 2024.
The post Nestlé appoints new media agency appeared first on stoppress.co.nz.
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