Tribal teams up with ESR for a cutting-edge website project

AUCKLAND, Today: Tribal partnered with ESR to revamp their website, aiming to cater to various users and highlight ESR’s impact. ESR sought Tribal’s expertise to redesign esr.cri.nz.

“The site is well used by a wide range of audiences from policy makers to public health clinicians, academic researchers, iwi partners, and the public.

“It was important the website provided valuable information to these different users, communicating the role ESR plays in research across genomics, forensic science, water and environment, disease surveillance, data science and more.”

“The result is an innovative website that showcases the ESR’s ongoing work in helping to address some of humanity’s biggest challenges, from climate change to antimicrobial resistance.”

“We are excited about the new website created in partnership with Tribal, which is user-friendly.”

“We are excited about the new website created in partnership with Tribal, which is user-friendly, easy to navigate, and designed with our core value of Ora through knowledge at its heart.”

“A key goal for us at ESR is to maximise the impact of the science we do. The practical task of presenting this mahi – whether it’s a dashboard tracking influenza rates or published research articles on our pioneering forensic analysis methods.”

While the functionality of the site was important, ESR and Tribal’s design team were committed to making it visually engaging as well.

“Science is extraordinary for the doors knowledge can open, and the microscopic worlds we can access. We want users to be as inspired and as excited by our science as we are,” Dr. Mutch says.

“Collaborating to ensure that both the technology and content aspects of the project are successfully integrated is the true challenge and key to its success. With a mix of legacy and new technology, as well as a significant amount of content, finding the right balance was crucial.”