May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Will The JIC Stick?; Spotify’s Lagging Ads ARPU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not It! The broadcaster-backed joint industry committee (JIC) is celebrating its certification of Comscore and VideoAmp as national TV currencies this week. But it also draws attention to the standoff between the JIC and the media and measurement companies that won’t join. Nielsen […]

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