DTC Brand Mad Rabbit Readies Platform Pivot as Risk of TikTok Ban Looms

Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the platform’s future in potential flux, the strategy is shifting. The direct-to-consumer brand has nearly 600,000 TikTok followers and has been posting more of its TikTok content to social platforms like YouTube and Snapchat in the last year, as well as…
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