Subway rolls out a witty version of their value campaign

AUCKLAND, Today: Subway® New Zealand highlights their value with another bold campaign, focusing on the hefty size of their Footlongs. The latest campaign, Size Matters, showcases iconic subs like the Meatball Melt, emphasising size matters.

Rodica Titeica, Subway’s Marketing Director, explains the simplicity and impact of the campaign. “When you order a Subway Footlong sub, you’re guaranteed value in size,” she said.

“We’re proud to offer our guests great value in a multitude of ways and showcase this in big.”

“The Size Matters campaign not only highlights our Footlongs but also the unmatched value they provide compared to other quick-service restaurants.”

This marks Subway’s third value-focused initiative in a year. Following the successful ‘BIGGER-ER’ campaign in March 2023, Subway continues to demonstrate their commitment to value, this time highlighting their ‘Value Bites’ range for its affordability.

“We’re proud to offer our guests great value in a multitude of ways and showcase this in big, bold ways that capture the fun and cheeky essence of the brand,” Titeica said. The campaign is set to dominate some of New Zealand’s largest advertising spaces from 8 April.

• For further information, visit: subway.com/en-nz