Why Tito’s, Southwest and Jack Daniel’s Keep Going Back to Willie Nelson’s ‘Anti-Festival’

From the main stage at Willie Nelson’s annual music festival, North Carolinian folk singer and songwriter Lou Hazel asked the small audience gathered for his early set: “How’s everybody doing?” A lanky, grey-haired man in the front row shouted back, gleefully: “We’re in Luck!” Enveloped in near-constant clouds of barbecue smoke and weed, the rest…
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