December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Bayer Appoints New Consumer Health CMO for North America

Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division. She will replace longtime marketer Jeff Jarrett, who is retiring in May. Avivi was most recently CMO at Advance Auto Parts, where she spent the past year overseeing the brand’s omnichannel strategy and marketing operations. Before that, she…
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