Innovid's new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down fragmentation and silos....
Bayer
Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, according to Glenniss Richards, Bayer’s senior director...
Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division. She will replace...
Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and...
The success of any good relationship, personal or professional, can come down to one thing: trust. For global pharmaceutical and...
A new Ponsonby-based creative agency, Remade, has officially opened for business and announced its appointment to the agency roster of...
Add Bayer to the list of brands pausing paid media on Facebook for the month of July. The consumer health...
Big agencies’ inability to quickly change their legacy structures has eroded their value to clients.“We are too passive,” said Nick...
Consumer health and pharmaceutical giant Bayer is taking programmatic in-house.Bayer will partner with MightyHive to in-source its digital and programmatic...
Now HiringThe overarching trend of brands in-housing marketing technology operations isn’t great for agencies and tech vendors. But one thing...