by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan JoeGetting a big brand to shift its marketing approach...
Bayer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Josh Palau, VP for digital strategy at Bayer Consumer Health,...
Brands like Uber, Ubisoft and Bayer have evolved their programmatic in-housing tactics in recent years – and all three outlined those...
Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain...
The complexity of programmatic and the media supply chain can stump even the most sophisticated marketer. So, in September, Bayer...