O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity

In the flush of obituaries following the death of O.J. Simpson on Wednesday, media outlets have found themselves looking back on one man–and many careers. There’s Simpson the Hall of Fame football star and the actor who popped up in films like The Naked Gun. There’s Simpson the sportscaster, franchisee, real estate investor and–memorably–the face…
Adweek Feed