May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Canal+ Ad Gives an Inspirational Action Movie a Shocking Ending

Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks towards calamity. French broadcaster Canal+ pokes fun at this trope with an ad where the classic inspirational monologue doesn’t go as planned. The nearly four-minute film starts with a frantic call…
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