HYPER teams up with Vistar on programmatic

HYPER Media, New Zealand’s largest retail digital out of home (DOOH) media owner, has announced new partnership with Vistar Media, one of the world’s leading programmatic digital out of home ad tech companies.

HYPER’s growing network of 500-plus premium DOOH screens across Mobil, Liquorland, Briscoes, Rebel Sport, Bargain Chemist and Epay Convenience stores; will now be available to agencies on the Vistar Media DSP.  

In June 2024, HYPER will be one year on since its DOOH inventory first became programmatically accessible. The past 10 months have been nothing short of a whirlwind, characterised by significant growth in programmatic trading.

HYPER General Manager of Media – Chris Burton reports, “We are big proponents of programmatic DOOH. The audience and geo targeting capability of these platforms is perhaps best suited to networks like ours.

“The unique shoppers, their missions, mindsets and the niche context of the environments we cater to provide compelling opportunities for highly targeted and impactful campaigns.”

Vistar Media Sales Director – Sandra Scott said, “I’m thrilled to announce Vistar’s partnership with HYPER capitalising on the remarkable expansion of Retail Media worldwide.

As we continue building our growth in the region, this collaboration grants our buyers access to a diverse array of retail assets nationwide, ultimately enhancing their ability to connect with their audiences in the right place at the right moment.”

Vistar’s demand-side platform (DSP) capitalises on varied data sources to allow advertisers to categorise consumers with high precision, based on their behaviours and preferences.

Thanks to advanced targeting features, advertisers are equipped to present full-motion, contextually relevant campaigns that heighten impact, bolster engagement, and enhance overall campaign efficacy.

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