‘Claire’ stars in new TBWA\NZ campaign for ANZ

The Sharma family is back and this time they mean business, in the latest spot from TBWA\NZ for ANZ.

Demonstrating how ANZ helps small businesses get through the first two years of trading, the spot celebrates the success of Claire’s (the mum of the fictional Sharma family) dressmaking and design business.

The TVC focuses on all Claire has achieved in her first two years, featuring a catwalk of friends and family showing off the dresses she has created for them under her Claire + Co business.

Additional spots demonstrate the unique service benefits of business banking with ANZ.

Laddering up to the bank’s broader WE DO HOW brand platform, previously developed by TBWA\NZ, the campaign will show how ANZ has the HOWTWO to help small businesses get past year two.

The HOWTWO Small Business Support Programme includes no monthly account fee on business current accounts for two years, a check-in with a business banking specialist and access to in-depth data powered by Dot Loves Data to help make decision making easier.

Shane Bradnick, TBWA\NZ CCO said of the campaign: “It is well-known that the first two years in business are usually the hardest, yet small businesses are the backbone of New Zealand. That’s why it is so good that ANZ, the country’s biggest bank, has stepped up to bat for small businesses in this way.

“It has also been great to expand on the world of the Sharma family and focus a little more on Claire’s story. People seem to have really identified with the family, there’s Reddit threads about the dad’s motorbike hallucinations and even his ‘Yes Sameer’ catchphrase on t-shirts.”

ANZ is on a mission to help more small businesses overcome the barriers that prevent them succeeding.

“HOWTWO champions everyday business owners with something tangible and relevant that will help them through the critical first two years of their business journey,” says Matthew Pickering, General Manager Marketing at ANZ.

“With the right tools, insights, and connection, ANZ has the HOWS to enable Kiwi business owners to make a success of their business – just like Claire has done in this TVC.”

As well as on TV, the campaign is being rolled out across radio, social, digital, OLV and OOH.

Credits:

Client: ANZ NZ

Agency: TBWA\NZ

Production Company: Goodoil

Director: Michelle Savill

Photographer: Troy Goodall

Media Agency: PHD

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