November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Coke Zero Hustled to Keep Up With Fans in March Madness

When sports marketing moves at the pace of the game, Coca-Cola can’t keep its campaigns or creativity bottled up. At the beginning of this year’s NCAA men’s and women’s March Madness basketball tournaments, The Coca-Cola Company and its partners at Cartwright Creative released a one-minute spot for Coke Zero Sugar, “Free Throw Madness.” The spot…
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