November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Turning Signal Loss Into A Gain

What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the tracks or riding multiple horses at once, according to Remco Westermann, CEO of MGI, the ad tech holding company that owns Verve Group, on this week’s episode of AdExchanger Talks. Sounds a little chaotic. But […]

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