A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days. Headless commerce is a system whereby multiple front-end media environments (social media, ChatGPT, a brand’s site, another app, etc.) connect to back-end […]
The post Why White Claw’s Parent Company Is Pouring Investment Into Headless Commerce appeared first on AdExchanger.
More Stories
Texas Station Launches New Streaming Show Called Inside East Texas
VML Wins Account for EV Charging Network Ionna, Which Aims to Challenge Tesla’s Dominance
Chemistry’s Keep the Flow gets Webby spotlight