December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront

Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a statement that the announcement comes ahead of its May 15 upfront presentation in New York City. Between the lines In…
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