December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Caitlin Clark Will Be Worth It for Nike

Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time. As initially reported by The Athletic earlier this week, Clark is likely to sign her first professional shoe deal with Nike–her name, image and likeness (NIL) rights partner during her years at the University of…
Adweek Feed