November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

In Molson’s Feel-Good Summer Campaign, Backyards Are a State of Mind

On a summer’s day, a backyard party is in full swing. But the afternoon takes an unexpected turn when someone pushes down a fence. Luckily the neighbors don’t mind, welcoming the revelers into their yard. Their energy is contagious, and soon fences are collapsing all along the street. The day culminates with one giant party…
Adweek Feed