May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Life in 3 Minutes: Swedish Lingerie Brand Debuts an Emotion-Packed Ad

There’s a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It’s a multigenerational story, centered on a mother-daughter rite of passage, that flows from the combative teen years to the relative contentment of middle age, weaving in the…
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