The past year has seen increased exposure, dialogue and scrutiny over made-for-advertising (MFA) sites. Most recently, Adalytics exposed Forbes’ MFA website, and Jounce Media’s supply chain reports have gathered overwhelming evidence around the prevalence of MFA as a major inventory source for buyers. The narrative of MFA being misleading to buyers, a suboptimal user experience […]
The post MFA Sites Aren’t Going Anywhere Until There Are Incentives To End Them appeared first on AdExchanger.
More Stories
Here are the Cable News Ratings for March 2025
As Economic Challenges Persist, Your Brand Can Still Innovate
NBCUniversal and Jeep Rev Up a Partnership For The Real Housewives of Beverly Hills Reunion