Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads’ retail media network and alongside CNET’s tech-review-focused editorial content and measure whether ads…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
For Advertisers, Hydration Breaks Were the Star of the World Cup
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Former One NZ boss signs up to be Les Mills’ new CEO