December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How The Sports Bra Sold Its Game Plan to the World

Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisioned a place for underrepresented communities to come together and watch underscreened sporting events. In February 2022–before Reddit co-founders, before pop-ups with Athletes Unlimited in Chicago…
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