November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How to Update Your Consumer Archetypes for Gender Inclusivity

Brands thrive by channeling their creative energies into what works–and away from what doesn’t. Yet many marketers and agencies focused on DEI in marketing aren’t hitting the mark when it comes to widening the aperture of the gender lens. Accordingly, they’re missing the chance to invite people to see themselves in the products and services…
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