November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners

Where men’s sports often receive brand and broadcast support based on their potential, proponents of women’s sports note that investment in their game hinges on proof of its value. This year’s NCAA Women’s Basketball Tournament–with help from Caitlin Clark and Dawn Staley–just provided its broadcasters at the Walt Disney Company and their brand partners a…
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