Paramount Global is reeling from shareholder pushback against a pending merger with private equity-backed production company Skydance Media. In the meantime, it’s hoping to impress advertisers with streaming subscriber and advertising growth.
The post Paramount Is Buried In Shareholder Drama – But Stakes Its Future On Streaming appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run