December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon’s Ad Business Continues to Boom

Amazon’s ad unit keeps surging. That business grew to $ 11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $ 143.3 billion during the first quarter of 2024, up 13% compared to the same three-month period last year. Year over year, Amazon’s ad segment increased 24%, outpacing Google, but falling behind Meta for…
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