Why A Challenger Laundry Brand Used AI To Make Its Ads

Leaf is a UK-based challenger brand in the laundry space that sells dry laundry sheets. Not only does it need to get consumers to switch from liquid detergent, it also competes against giants like Procter & Gamble’s Tide. First, it tried the DTC playbook. The eco-friendly household and commercial cleaning product maker ran paid social […]

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