December 25, 2024

Programmatic

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Meta’s NewFronts Push Was All About Three Things: Reels, AI And Creators

Meta’s NewFronts presentation on Thursday was Reely focused on AI. (Please forgive me.) But seriously, folks, Meta has three intertwined obsessions right now: short-form video, the creator economy and artificial intelligence. The event was a hypefest for AI-powered ad products and creator tools, including several new features designed to bring ad spend more in line […]

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