November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What to Expect From Disney’s Upfront, According to Ad Sales Boss Rita Ferro

Disney is welcoming marketers back to the wonderful world of upfronts, and global advertising president Rita Ferro can’t wait to get started. Without Hollywood strikes keeping talent away this year, Ferro noted that Disney is “way ahead” in terms of planning, talent commitments and what the company will showcase at its May 14 upfront event…
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