Disney Advertising links up with Walmart Connect to let advertisers match Walmart’s and Disney’s first-party data for audience-based bids on Disney+ and Hulu inventory.
The post Disney Taps Walmart Connect To Bring More Shopper Data To Streaming appeared first on AdExchanger.
More Stories
EXCLUSIVE: Most Americans Don’t Care If TikTok Shuts Down
Trump Grants TikTok a Second 75-Day Extension, Pushing Deadline to Mid-June
Reinventing Retail for Gen Z: Stacy Doren’s Vision for Journeys