November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What to Expect From This Year’s Upfront, According to Buyers

The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn’t be surprised by a little deja vu this time around. The days of skyrocketing linear CPMs (cost per thousand viewers reached) amid declining ratings, fall schedules dictating dollars and early market movers are likely long gone. In this…
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