December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships

The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives. OpenAI has been courting premium publishers dating back to July 2023, when it struck a licensing agreement with the Associated…
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