GroupM welcomes new managing director commerce

GroupM has appointed Marc Lomas as Managing Director of its commerce capability. He will lead and expand GroupM’s Commerce and Retail Media business in Australia & New Zealand, supporting EssenceMediacom, Mindshare and Wavemaker’s teams.

Lomas has 20-plus years’ experience in the industry working with blue-chip brands developing performance marketing and ad-tech capability in Australia, the UK and the US, including at Amazon Ads, and IPG Mediabrands.

Retail media is booming globally and reached USD$ 120 billion globally in 2023. Australia is expected to reach close to AUD$ 1 billion in 2024.

GroupM is also looking to further expand the Commerce capability under Lomas with the creation of several new specialist roles.

Aimee Buchanan, GroupM Australia and New Zealand CEO, says: “Commerce is a massive growth area and key strategic area of focus for us. We are investing in building out this critical specialist capability to support our clients on their commerce ambitions and navigating the rapidly evolving landscape.

“Marc is an incredible talent in this space, with unmatched global and local expertise. He brings a unique blend of agency and platform experience that will enable us to elevate our strategic capability, whilst also connecting into the vitally importance media ecosystem.”

Lomas says: “I’m thrilled to join GroupM to continue and expand its Commerce capabilities. The evolving landscape of commerce and retail media demands constant innovation, and GroupM’s dedication to this evolution is truly impressive.

“I’m excited to build upon the team’s strong foundation and deliver transformative solutions that help our clients navigate a rapidly changing landscape and shape the next era of media and commerce.”

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