November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf

Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers will be eager to hear the latest offerings coming to Max and developments in its sports portfolio. According to Jon Steinlauf, chief U.S. advertising sales officer at WBD, the company will address both of those…
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