November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCU’s Upfront Trifecta: Content, Sports And Data

Actors, musicians, dancers and comedians vouched for the value of NBCU media in between flashy performances and trailers during the programmer’s TV upfront. But about advertising, NBCU execs barely made a mention.

The post NBCU’s Upfront Trifecta: Content, Sports And Data appeared first on AdExchanger.

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