November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: Disney Ads Boss Rita Ferro Gets Animated in Family Guy Upfront Clip

Disney’s ad sales chief has never been so animated about the company’s upfront offerings. To kick off Disney’s May 14 upfront week event from the North Javits Center, Rita Ferro, the company’s head of global advertising, became the latest member of the Griffin family. The event’s video intro, which puts Ferro in the world of…
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