December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Measuring Muck

 In programmatic, it’s a given that low-quality, invalid or non-brand safe impressions are part of the mix. Which is why marketers pay millions to use ad verification companies. But the tools don’t catch everything. When it comes to rooting out made-for-advertising schemes or spotting discrepancies between what’s in a bid request and a served impression, […]

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