December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube Is Invading The Living Room

TV programmers have long looked down their noses at YouTube. User-generated content isn’t as premium as their prestige programming, or so their argument goes. YouTube, for its part, has long attempted to pitch itself to advertisers as not only just as good as TV, but, in many cases, more effective. At its Brandcast presentation on […]

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