YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today, boasting billions of viewers and achieving highly relevant ads for its brand partners. “We’re redefining what TV looks like, helping creators reach new heights and using AI to expand creativity,” said Neal Mohan, CEO, YouTube….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist