November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube Pitches Massive TV Viewership, Ad Targeting at Upfront

YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today, boasting billions of viewers and achieving highly relevant ads for its brand partners. “We’re redefining what TV looks like, helping creators reach new heights and using AI to expand creativity,” said Neal Mohan, CEO, YouTube….
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