As Autodesk Taps Into Star Wars, CMO Dara Treseder Reveals Her Playbook for Connecting to Culture

First, The Walking Dead. Later, the Oscars. Now, Star Wars. Design and make software brand Autodesk is tied to an embarrassment of intellectual property riches, and its marketing is leveraging this to reach potential customers. Autodesk software is used to design elements of high-profile pieces of entertainment, including at Lucasfilm and Disney to bring the…
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