November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Mark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront

To no one’s surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront event. In 2023, NBCUniversal’s upfront week presentation faced obstacles, including former ad sales chief Linda Yaccarino leaving the company for Twitter/X days before the event and Hollywood strikes keeping entertainment talent away. That resulted in…
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